The elusive yet obvious answer: because insanity is a passable excuse for idiotic behavior.
Australian clothing company Insight 51 smoothly integrates lots of addictive bits like that into their brand. The music on their site stings sweetly. Try [2] Cottonmouth Texas - Rough at the bottom. Trippy... and hard to turn off.
http://www.insight51.com/2008/home.php
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